1. Talking to everybody means you’re talking to nobody.

2. Focus on consistent conversions before you drive traffic to your website.

3. Develop assets on platforms you own. And backup often!

4. The wealth is in the list: make it deeper as well as bigger.

5. Platforms you don’t pay for can change the rules on you anytime. Without warning.

6. Internet Marketing promises so much, but often delivers so little. Make sure you’re measuring your results so you know if it’s worth the time/money/effort/attention.

7. Build systems that repeatedly create profit, instead of going for one-off “income events”.